Beauty is a huge industry and was estimated to be worth approximately $532 billion dollars in 2017 and is showing no signs of slowing down, as it is estimated by a market research firm (Zion Market Research) to be valued at up to $863 billion dollars by 2024. Whilst, sustainability seems to be successfully penetrating the fashion industry, the beauty industry has been slightly less scrutinised in the sustainability spotlight. One of the things that makes conscious beauty hard, is that when it comes to skincare or best products we have such specific needs and preferences. When you take skin concerns into consideration along side with finding a product that is suitable for your skin type or shade, sustainability can slowly slide down the list of priorities.